Marketing Essay Example | Topics and Well Written Essays - 2500 words - 31

Marketing - Essay Example The museum should set its objectives so that it can move forward and always be referring to the objectives to enhance that it is moving on the right track. The objectives that will be set forth should be SMART, which translates to specific, measurable, realistic, and time bound. The following objectives are formulated using the guidelines of SMART; The strategies that will enhance the realization of the objectives set above include will be considered. Formulation of objectives is very important, which is based on identifying the best opportunities from the situational analysis. One of the key considerations is of setting the museums goals are that it should be consistent with the long term goals of the museum. When mentioning goals and objective, â€Å"they are a bit challenging but this is the charm it carries† (slater and Olson, 2001). The manner in which they are challenging is because they demand a lot of information to be gathered processed and evaluated. The external environment is usually uncontrollable, but using the normal PESTEL (political, economic, society, technology, environment, legal) it is and will be favorable for the marketing plan. The political environment of the company is favorable this is because of the mission statement that will make the government and the local council of Aberdeen to support t he project. The mission statement where it states that they will enhance conservation will be very much supported by the state government. The economy of the United Kingdom is one of the most stable economies of the world. This will help so much in the prices that will be set and help to raise more revenues to the Art gallery and Museum. Social factors are also favorable in the United Kingdom; the society of the country is diverse and very conservative this can be seen from the fact that the country still keeps the monarchy system of government. The fact that there is introduction of technology in the